XLR8 is a freelance marketing agency built for hospitality brands, immersive experiences and experience venues that need PR, social and content to move as fast as the room does.
Hospitality, immersive experiences and event venues run on footfall and buzz - the work below is built around that, not repurposed from FMCG playbooks.
Each one built end to end - strategy, content and press - for a venue or event that needed to sell out, trend, or get talked about.
Ideated and managed Manchester's first Drag Race-themed Pride campaign end to end for Little Lion Entertainment. Secured coverage across the Daily Star, Manchester Evening News, PinkNews, Manchester World, The Manc and Gaydio, while raising funds for The Proud Trust.
Grew a TikTok account from 1.5K to 11K+ followers in under 28 days with a research-driven content strategy, driving several videos to virality and lifting traffic to the venue's website.
Led social coverage across the lead-up and live event, producing original Reels and TikTok content that captured the atmosphere on the ground for a global fan community.
Running Facebook and Instagram day to day for Pitch Golf, rebuilding content strategy from a standing start. In one month, views went from near-zero to over 260K combined, Instagram reach rose 117% and follows on both platforms roughly doubled - with Facebook link clicks up 100% and Instagram link clicks up 3,600%.
A social-first, zero-budget campaign to reach nostalgic '90s fans ahead of the Ocean Zone reveal. Tapped into '90s nostalgia with engagement posts like "guess these '90s sweets" carousels across Instagram and TikTok, and scripted, directed, edited and executed a reveal trailer for the new zone - re-engaging the core '90s audience and reigniting conversation around The Crystal Maze Experience during its rebrand, ahead of its 10-year party event.
Founded by Ryan Wilks, who has worked with worldwide brands such as The Mirror, Daily Star, Daily Express, OK! Magazine, HITC, Reality Titbit, RuPaul's Drag Con, Little Lion Entertainment, The Crystal Maze Experience, Arcade Arena, Drag World UK, FULLYBOOKED®, Pitch Golf, Rave Beyond Reality and more.
That background is the point of XLR8 - an agency that knows how to get a venue into a headline and onto someone's For You page in the same week.